PREP is an acronym for Point, Reason, Example and Point. These four keys enable a writer to construct logical prose. Without a logical method, writing is a hit-and-miss affair. PREP ensures that your listener will take notice of what you have to say.
Every time you want to make a point, you need to:
- Describe the Point (P) you wish to make (e.g., business students need to learn how to conduct research).
- Explain the Reason (R) why your point is important so the reader knows why they need to know the point (e.g., proper research generates reliable and objective data on which management can base their decisions).
- Provide an Example (E) that illustrates your point (e.g., incorrect information about a competitor can lead to a costly and inappropriate advertising campaign).
- Describe the Point (P) you have made (e.g., research that is accurate and up-to-date ensures that management decisions are successful).