ComWriter – the name
Trying to come up with a unique product name is very difficult, especially for a writing product. We played around with all sorts of ideas, even translating words into Latin! But, compose and writing tended to stick. Writing is, essentially, a composition. It might be an old-fashioned word, but it says a lot about the activity and the artistry that goes into writing.
Compose+Writing = ComWriter
Composeright – the company
Why a separate company name you ask? A good question, and, at the time, we thought it a good idea. While it has made it a tad confusing, we have decided to stick with it: who knows what the future may bring in terms of new products?
Hence, the sub-text “compose right with comwriter”
Pinpoint – the logo
Our designer came up with the logo after discussions with Linda about her aims and objectives for ComWriter. We tested a few options using 99Designs and the pinpoint won out. We love it, for us it symbolises:
- A question : critical to research activity
- The point : this all started with Linda using PREP with her students (see PREP Your Paragraph: Point, Reason, Example, Point)
- The eyeglass : Academic writing is about publishing one’s research and research is all about investigation
ComWriter® and Composeright® are registered trademarks used under license by Composeright Pty Ltd.
© Composeright Pty Ltd, 2017